After placing 1st on the state level, Heartland Credit Union won 2nd place in the nation for the Dora Maxwell Social Responsibility Award program for credit unions. This award, sponsored by the Minnesota Credit Union Network and the Credit Union National Association (CUNA), recognizes credit unions for helping others and/or strengthening the structure of a community.

Heartland Credit Union received this award primarily for recognition of their first annual "Share the Warmth" Coat Drive for Neighbors, Inc., a non-profit social service agency serving Northern Dakota County.

"With the help of local businesses, organizations, members and employees Heartland's Coat Drive provided 429 people with coats, many of whom otherwise might not have had appropriate outdoor wear for a harsh Minnesota winter," said Pamela O'Connell, President of Heartland Credit Union.

The competition is named after Dora Maxwell, a credit union pioneer, who worked with several organizations to improve the living standards of the poor and needy. This award was created in 1987 to promote social responsibility among credit unions by formally recognizing their social achievements. With six asset category divisions, this award is given to a credit union for its social responsibility projects within the community.